Own the Block: Be the Brand Everyone Talks About
You're Really Good at What You Do. So Why Doesn't Everyone Know It?
You show up. You do the work. You deliver results. But if your community doesn't know your name, you're leaving money and impact on the table.
Own the Block: Be the Brand Everyone Talks About is your no-BS roadmap to becoming the go-to name in your local market. Not someday. Starting now.
Here's the Truth I Learned the Hard Way
I've been the best-kept secret. I know what it's like to work your tail off and wonder why nobody's noticing.
When I built my first company, Engineering for Kids, I started with zero name recognition and grew it into a global franchise with hundreds of locations in 35 countries. The game-changer wasn't working harder. It was getting visible, building credibility, and showing up for my community.
This book is everything I wish someone had handed me on day one. And it works whether you're running a one-person operation or leading a growing team.
What You'll Learn (That Actually Works)
✅ Build visibility without feeling like a sleazy self-promoter
Show up authentically and let your community fall in love with what you do.
✅ Create a brand people trust, remember, and refer
Stop blending in. Start being the name people can't stop talking about.
✅ Use storytelling to connect with your ideal customers
Facts tell. Stories sell. Learn how to make yours unforgettable.
✅ Turn your reputation into your most powerful marketing tool
When your name means something, marketing gets a whole lot easier.
What Makes This Book Different
Own the Block isn't theory from some guru who's never walked in your shoes. It's a playbook built on real results: mine and those of 14 Fredericksburg-area business owners who've done exactly what you're trying to do.
Their stories prove that visibility isn't about having the biggest budget or the flashiest logo. It's about showing up consistently, building trust, and becoming part of the fabric of your community.
Spoiler: It works.
This Book Is For You If...
You're a small business owner, service provider, or local entrepreneur who's tired of being overlooked and ready to:
🎯 Be recognized as THE expert in your field
Not just an option. The obvious choice.
🎯 Attract more referrals and loyal, raving fans
Build a business that grows through word-of-mouth, not just ads.
🎯 Build real influence through community connection
Make an impact that goes way beyond your bottom line.
Ready to Stop Being Invisible?
It's time to stop waiting for people to stumble across you and start owning your block.
Your community needs what you offer. Let's make sure they know where to find you.